So, what's the big idea ?
Not entirely sure ? No problem - we're pretty good at helping you work that out.
Sound like a plan ?
Let's take a closer look at your idea - what is it about it that the market is really going to connect with ?
There's opportunity here.
Ok, let's build a team around it - one with a diversity of skillsets and perspectives, to ensure we explore the opportunity fully.
Recruit your dream team.
Now let's apply an agile Design Thinking process - exploring Desireability, Feasibility and Viability.
Real innovation.
Now that we know what it is, let's research the existing market, discover our unknown unknowns and learn the category, back to front.
What don't we know ?
Taking our research learnings, it's time to refine the concept and bring the idea into laser sharp focus.
What is it, really ?
Finally, it's time to actually make something !
Get your glue gun out !
It's all come down to this - does anyone actually want this thing to be a thing ?!
What if they LOVE it !
Do
Don't
Do
Don't
Are
Aren't
Are
Aren't
"We came to Creation Theory with nothing more than an idea sketched on a napkin - for an energy company !
They prototyped a brand and market strategy for us, which resulted in a $4 million capital raise."
EnovaEnergy.com.au
"We had an idea about what to do with the stuff in your pockets, when you go in the water.
When testing showed that the potential customer - thought to be surfers - didn't actually like the idea, we were able to avoid a bad investment."
dri.io
"The electric bike space was really blowing up at the time and we didn't want to lag the market, given the moment was now for this kind of product.
The Rapid Validation model allowed us to make pre-sales, while we ran a highly technical product-development-cycle."
crank.io
"It's always a challenging job, educating a market about an entirely new type of service.
In our case, it was a two sided marketplace, so, twice the work to get people to understand that they needed our solution.
Creation Theory were able to really simplify our message down into a compelling and highly visual storytelling format."
jugglestreet.com.au
